introducing oh!asis  

01 / THE CHALLENGE

Unite Anastasia and Coconut Island under a single brand while preserving
the equity and premium reputation built over 35 years.

02 / THE STRATEGY
Create a modern, approachable identity that could attract new consumers
without losing the familiarity and heritage of the existing brands.

03 / THE IDENTITY
Oh!asis brought the brands together through a vibrant visual language
inspired by the tropics—balancing freshness, indulgence, and a sense of escape.

04 / THE PACKAGING
A cohesive packaging system established a stronger shelf presence while
creating flexibility across products, flavors, and future extensions.

05 / THE EVOLUTION
The new identity honored what consumers already knew while creating
a distinctive platform designed to move the brand forward.

2 BRANDS / 35 YEARS OF HERITAGE / 1 NEW IDENTITY